The All-Island Innovation Programme is an InterTradeIreland funded programme established to promote and encourage innovation across the island.
In this is a unique event, the all-island innovation programme engages in conversation with renowned author and academic, Professor Oliver Gassmann (https://www.youtube.com/watch?v=mmodoPeVHA4).
In this interview, Professor Gassmann discusses:
• What a business model is and why it is so important that SMEs consider how it can be innovated for competitive advantage.
• The process by which enterprise can evaluate their existing business model for innovation.
• What are the different types of business model that an enterprise can consider adopting.
• What new insights on business model innovation can we expect from his fortcoming 2nd edition of his Business Model Navigator best seller (https://www.amazon.co.uk/Business-Model-Navigator-Models-Revolutionise/dp/1292065818).
InterTradeIreland’s approach is building value through collaboration - to increase opportunity and mutual economic benefit. This webinar will offer insight and practical advice that listeners can apply to their business now.
This online session will go live on Wednesday, July 29th 2020 at 11am via webinar. While free to attend, it is necessary to register in advance through the link http://uccinnovationeventjuly2020.eventzilla.net.
We look forward to your attendance and hope that your families and business are keeping well in these challenging times.
Detail of speakers
Professor Oliver Gassmann
Dedicated to innovation Oliver Gassmann is professor for technology management at the University of St. Gallen. He is managing director of the Institute of Technology Management and the Global Center for Entrepreneurship and Innovation. Oliver has published over 400 publications and several books on management of innovation. His book ‘The Business Model Navigator’ by Financial Times has been called as a ‘sensation’ (F.A.Z.) and is an international bestseller, translated in many languages. He has been Research Fellow at Berkeley (2007), Stanford (2012) and Harvard (2016). He is the most cited researcher in the field of “R&D Management“ worldwide (Google Scholar, 2019).
